The Netherlands Nutrition Centre is collaborating with Truman to launch a follow-up to the Foodswap campaign. In four lighthearted and short television commercials, the Nutrition Center explains that there is always a moment for a food swap in your day, as food swapping can be done anywhere.
Where will you swap your food today?
Many Dutch people know that they can eat healthier and that the small steps of the Foodswap can help. In the first campaign, the focus was on which products you could swap. Now, the Netherlands Nutrition Centre provides a few examples of locations where you can make a better food choice. For instance, at the gas station, you could swap your energy drink for a cup of coffee; at the company cafeteria, you could swap your ham sandwich for a sandwich with grilled vegetables; and while on the go, you could swap your smoothie for a cup of fruit. And of course, the food choices you have at home begin with what you buy at the supermarket - so try choosing 100% peanut butter instead of chocolate spread. With this campaign, the Netherlands Nutrition Centre aims to provide a trigger to consciously make a food swap at the featured locations.