In four short TV commercials, the Netherlands Nutrition Centre tells us that there is always an opportunity for a food swap in your day. You can make food swaps anywhere. Many Dutch people know that they can eat healthier and that the small steps of Foodswap (‘Eetwissel’) help. In the first campaign, the focus was on which products you can exchange. Now, we provide examples of locations where you can make these food swaps. With this campaign, the Netherlands Nutrition Centre gives a trigger to consciously make food swaps at the example locations.
‘When Truman takes care of it, I know it will be ok. With an eye for the creative concept, for all the details of the execution and for all our wishes. It really feels like ‘together'.'