After the introduction of the Foodswap (‘Eetwissel’) and the follow-up campaign about Foodswap moments and places, it was time for the next step in the campaign. We wanted to give the Dutch people an extra action perspective to eat healthier and more sustainable: swap ingredients in recipes that you often make. This way, you can easily make your pasta, stew, or wrap healthier in small steps.
‘Wonderful how Truman always suprises me with a creative twist that still fits us well.’
