We tell stories.
Stories about big dreams and small wonders.
Stories that amuse and move you.
Stories that confront and teach too.
Stories people want to listen to and can’t help but share with others.
Stories that link the right associations to your brand.
Stories that make an emotional connection with your target groups.
Stories that give meaning to your brand, your company and the world.
These are the stories that empower your brand.
Truman is an English boys name and means ‘the loyal one’. It aligns with our belief: 'Be true to yourself, then you are at your best. As a person and as a brand.' The strongest brands know what they stand for and are loyal to it. These brands are seen as authentic and are therefore attractive to their (potential) customers. They practice storytelling and keep their story alive. At Truman, we call this True Storytelling.
We help brands to tell credible stories in advertising and create content from the brand's real identity. This way, you stay authentic as a brand, making it easier to establish an emotional connection with your target audience and increase loyalty.
'The collaboration was extremely pleasant and was immediately focused on trust. The ideology that Truman has in the field of storytelling and the associated credibility and authenticity matched perfectly.'
After working for the top 10 advertising agencies in the Netherlands for several years, our founders Amber and Paul started their own agency Truman in 2015. With a simple but effective mission: "No more sugar coated bullshit". The story behind it is that advertising today has a credibility problem. Brands have overwhelmed us with an endless flood of promises that they often do not or only partially fulfill. Result: a consumer who prefers to avoid advertising and does not trust its content. We want to change that.
‘Their personal, down to earth, and honest approach makes Truman a great and reliable partner to work with. What you see is what you get.’
We dare to be different. Or rather, we dare to be ourselves. We believe that's where our strength lies. Everyone's quirks bring a unique and refreshing dynamic to our team. It enhances our ability to come up with creative and unique perspectives. It creates a positive and stimulating work environment where everyone is encouraged to let their own voice be heard and shine.
We're genuinely curious about our clients' businesses, and we ask a lot of questions. We want to know, understand, and learn. It allows us to delve deep into our clients' subject matter and understand the needs of their target audiences. We love exploring and discovering, and wonder is our fuel. This helps us create stories that are genuinely captivating and hit the mark.
Everything revolves around creativity for us. We use our creativity to make brands manifest in unique and engaging ways in the world. This helps us build strong emotional connections that truly resonate with audiences. Our creativity is the key to telling powerful stories that stick with people and help brands stand out, even in a world filled with a surplus of brand content.
We aim for top quality. We pay attention to details and consistently make careful choices. We always strive for the best within the agreed budget. This ensures that our creative concepts make an impact and stand out in the sea of brand content that inundates consumers.
We infuse fun and enthusiasm into everything we do. We believe that having fun in our work leads to the best ideas, enjoyable collaborations, and outstanding results. It brings positive energy to our projects. We enjoy the journey as much as reaching the destination, and our clients feel it too.