In today’s world, you can no longer hide
behind dazzling campaigns with empty promises.
We help brands find their authentic story.
The uniqueness from which they can shine.
Stand out in an overcrowded market.
We help brands to grow from that strength.
That is how you create something truly valuable.
For your customer and your business.
That is what we believe at Truman.
We are creative thinkers and creators.
We tell your story to the world.
That begins with knowing what you stand for:
Stories have traditionally been a crucial means of sharing essential information with one another. It is evolutionarily ingrained in humans. Unlike isolated pieces of information, stories align with how our brains function. Regardless of the era in which we live and the communication tools and channels at our disposal, stories remain the most effective way to convey a message.
Stories are a highly recognizable pattern for your brain. Therefore, you easily filter them out from all the 'noise' around you and they instantly grab your attention.
Stories activate the insula (the emotional part of the brain), delve deep into our minds, and are easily remembered. When we hear a story, we immediately relate it to our own experiences. As a result, a story is remembered 22 times better than mere facts.
Stories help simplify complex matters. They create meaning and connect disparate pieces of information.
Stories activate neurotransmitters in the brain, making you less critical and more receptive to the message.
Stories strengthen the bond between people (and brands). When listening to or watching a story, oxytocin is released. This hormone, also known as the 'cuddle hormone,' connects people with each other. Empathy with the characters in the story is generated. Oxytocin is naturally released when the main character is friendly and trustworthy, without you having to do anything. The hormone makes you more generous, encourages you to trust others more, and fosters a desire to bond with them.