The New Year is a moment of reflection for many people. December is often a time to look back on the past year, while January marks the start of new resolutions for the year ahead. We developed a campaign for Evi van Lanschot that taps into this annual moment of reflection. Through thoughtful questions, we encouraged the target audience to consider their financial ambitions. A gentle reminder to think about their financial future and their current financial service provider. Are you still satisfied with your investments? With your wealth manager? And why are you still investing with your bank? If you’re looking for a personal investment expert who shares your financial ambitions, it might be time to get to know Evi.
The campaign was featured on the radio, along highways, and online. For the radio commercials, we introduced a pre-tag-on, which played before the main commercial instead of the usual tag-on afterward.