We like to challenge you. In every area: strategy, creation, and production. Because in every step of a project, you must make clear choices. If you are not critical enough in the strategy phase, it flows into the creative work. And if you come up with something that does not fit within the production budget, the creative work might lose its impact. We work with fixed prices for the services within strategy and creation. This way, you know exactly what you are getting into. Everything we do is in service of the brand and the objectives. We are always faithful to that.
All strong brands are based on a solid foundation. These brands know exactly what they stand for and are faithful to it. Only in this way you can be authentic. This foundation is called brand positioning. A clear positioning is about finding the right place in the mind of your target audience. You determine which associations you want to link to your brand. The easier your brand is summoned around a need or product category, the stronger your brand is. At Truman we do brand positioning in co-creation with our proven True Story Canvas®. This holistic canvas contains all the ingredients for a credible, distinctive, and relevant positioning on one A4 page.
‘The True Story Canvas workshop has led to us being literally 'on the same page' in terms of our values, mission, and vision.’
Creative concepts need to be relevant, original, and impactful. And if it's about content marketing, then valuable as well. In the fragmented media landscape, you want recognizable ideas that work at every level. From a TV commercial to a 1-to-1 mailing. The best concepts are so fertile that you can use them for years to come. At Truman, we love nothing more than putting our creativity to work for your brand or organization. Take a look at our work.
A creative brand concept is like a brand's personality. It tells us what makes the brand special. It helps the brand stand out from other brands and have its own character. This is the key to success in a competitive market. It, therefore, provides a competitive advantage. Les Binet and Peter Field, the 'godfathers of effectiveness,' prove to us through their research that building your brand has a powerful long-term impact on your growth and profit margins. Consumers even become less price-sensitive, allowing you to command higher prices. Therefore, building a strong network of associations around your brand yields significant benefits. Investing in a creative brand concept is definitely worth the investment.
A creative brand concept helps us understand who the brand is intended for and what those people value. This allows us to tailor advertising and brand communication specifically to them.
A creative brand concept ensures that everything related to the brand feels the same and familiar to consumers. This makes it easier for people to recognize the brand and build trust in it. Ultimately, this contributes to brand loyalty.
A creative brand concept makes it easy for people to recognize products or services, even when there are many other options. When people quickly recognize a brand, they are more likely to choose that brand. After all, we don't say "out of sight, out of mind" for nothing.
A creative brand concept can make people feel good and create an emotional connection between the target audience and the brand. Consumers who have an emotional connection with a brand tend to buy the brand more often, are willing to pay more, and recommend the brand more frequently.
A creative brand concept contributes to the brand's sustainability and ensures that it remains relevant in an ever-changing market. It is an investment in the future.
‘Creativity is observing, thinking, and doing. Truman is not only inventive but combines this with originality and determination.’
A good idea badly executed is always a bad idea. Our eyes are used to quality. In the swirling sea of content, only the best floats to the top. That's why execution is just as important as developing the idea. At Truman, we go all the way in this phase. Smart production without compromising quality. We like to know the scope for execution in the creative phase, so the original idea doesn't have to be trimmed and lose its potential impact.
‘I was worried when we had the script whether we could make a film with international allure with our budget. Truman nailed it!’