The mission of Alzheimer Netherlands is a future without dementia and a better quality of life for people with dementia and their loved ones. To achieve this, Alzheimer Netherlands offers direct help and support in addition to fundraising and financing research. This ensures that people with dementia can continue to actively participate in society and stay comfortably at home for as long as possible. They provide this help and support, for example, through their website dementie.nl, the Dementia Helpline, and Alzheimer Cafés and Meeting Points. It's good and necessary that these services exist because dementia presents many complex challenges in various areas in the short and long term: emotional, physical, medical, financial, legal, and social. Dealing with dementia can be overwhelming. With this insight, we collaborated with Alzheimer Netherlands to develop an overarching campaign to increase awareness of and use of these services.