Time to list all content marketing terms, starting with content marketing itself. What is content marketing?
If you realize that 63% of purchase decisions start with an online search, you can understand the importance of offering content at the right time, in the right place, to the right person. Content is a hot topic, but it's also a term that's used too often. It's therefore helpful to clarify (branded) content and content marketing.
Definition of content marketing
Content marketing is a strategic way of marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of achieving business objectives.
The most important reasons for brands to use content marketing:
Simply put: marketing through content. However, despite this definition, content remains a catch-all term. The form of content marketing is very broad. This is because it is not tied to a specific medium. Content can therefore be anything: from online, print, and broadcasting to face-to-face communication.
What is a content marketing strategy?
A content strategy is your starting point and compass for developing/creating content. It's a preconceived plan to increase the success of your content marketing. The answer to the question: How do we achieve the desired effect with our content marketing?
A content strategy helps...
In summary: the right content for the right person in the right place at the right time with the right effect.
What is a content marketing mission?
As a company or brand, you already have a mission, but your content also deserves a mission. Thinking from a content mission perspective helps you to be relevant and valuable to your audience. This ensures that there is a purpose behind your content. You want to achieve or change something with your content. Of course, for your organization, but even more importantly for your target audience, for your audience. If you don't formulate a mission, you run the risk of quickly developing push content. While you want to create pull content: content that your target audience voluntarily wants to consume.
Definition of content marketing mission
The answer to the question: What should our content do for our core target audience?
Your content mission contains the following elements:
A content domain is an area of interest within which you will create content.
What is a content hub?
A content hub is a place where website visitors can find branded, curated, social media, user-generated, or any other form of content related to a particular topic.
What is a content creation plan?
This is a plan in which you outline how you will achieve content creation. It answers the question: How do we make it happen?
In the content creation plan, you will find: