Sensys Gatso is a major global player in the field of traffic enforcement, including speed, red light, distracted driving (talking and texting while driving), and environmental zones. In 2015, the Swedish company Sensys and the Dutch company Gatso decided to merge, and they are now the largest producer of traffic enforcement solutions.
Both companies have a rich history. Gatso invented the first measuring instrument to determine the speed of passing cars, while Sensys is a company that has put their Vision Zero concept on the map in Sweden. This vision is about the idea that no one should die in traffic anymore. And that it cannot be acceptable that traffic victims are seen as an inevitable part of participating in traffic.
Truman assisted in the brand positioning with the True Story Canvas and elevated the brand story to a higher level. A true story that goes beyond the engineering story, which they are very good at by the way. A tribute to their purpose.