Sensys Gatso is a global player in the field of traffic enforcement, including speed enforcement, red light enforcement, distracted driving (talking and texting while driving) and environmental zones. In 2015, the Swedish Sensys and the Dutch Gatso decided to join forces, and they are now the largest producer of traffic enforcement solutions.
Truman helped with the brand positioning through the True Story Canvas and elevated the brand's story to a higher level. A real story that goes beyond the engineering story, which they are very good at. A tribute to their purpose: saving 3500 lives per day by making traffic safer. We also developed a product film for their new Traffic Enforcement as a Service proposition.
People make mistakes. And those mistakes have consequences. Dramatic consequences. Each day, over 3500 people die. Not through sickness or old age. But through traffic crashes. We battle this each day. A battle against overconfidence and acceptance. We are all excellent drivers. In our minds. Until we actually get behind the wheel and drive. A traffic accident? It happens. It’s part of driving in traffic. No. We refuse to accept this. It’s our calling to come up with solutions. This is why Gatso refused to accept human measurement errors. And why Sensys fought against the idea that traffic victims are just the reality of sharing the road. A combination of these strengths was clearly meant to be. And so Sensys Gatso was born. With a joint mission to improve traffic behavior. Through intelligent, effective, and reliable enforcement. All around the world. From clear violation recording to sending out the fine. And from tailor-made products to five star maintenance. With our unique software at the heart of it all. This is how we’ve made traffic enforcement a service. And how we always have the best solutions for all our customers.
‘Truman is able to simply and attractively express things you want to bring to the forefront, whether in text, animation or film. They are also very flexible and willing to respond to new insights while keeping the principles and core values agreed upon at the beginning of the project in mind.’
