It's here! Our second book, Supercharge your stories, is now available in bookstores. In our first book, the award-winning True Storytelling, we explored the importance of credibility in marketing. In Supercharge your stories, we take it a step further. Can you make stories even better by applying even more knowledge of behavioural psychology? Can you serve brands even better? And can you address societal challenges even more effectively? Thanks to writing this book, we can say: yes.
A book about understanding behaviour
Supercharge your stories is about you. About how your mind works. About how you make your choices. About how you view the world. Why do we sometimes say A but choose B? Why can't you exercise more often? Or eat healthier? On any given day, your brain must make countless decisions: a significant and major task. In this book, we show you how your brain does it. Ultimately, all those decisions are reflected in your behaviour, in the things you do, think and feel.
A book about today's challenges
Many of today's challenges have to do with human behaviour. From eating healthier to saving for your retirement, from wasting less food to getting vaccinated against the coronavirus. And of course, the biggest challenge of our time: fighting or slowing down climate change. Many brands, companies, and organizations, therefore, want to influence behaviour (maybe you even have the task to do so). We believe that the right stories with applied knowledge from behavioural psychology can help with this.
A book about putting theory into practice
In Supercharge your stories, we want to give you insight into how it all works up there in your head with our metaphors. You will meet a lizard, a dog, and a human who live in your head. We introduce a handy Swiss Army knife that your brain has at its disposal to make decisions. And we give you insight into how to make stories even more enjoyable for your brain.
A book about what every marketing and communication professional should know
Our knowledge of human behaviour is growing every day. The time when marketing, advertising, and communication were only based on gut feeling and intuition is long behind us. For every marketing or communication professional, it is essential to know how the human brain works and how it makes decisions. Your profession ultimately takes place in the minds of your target audience. Purchase decisions are made there, brands are built, relationships are established, emotions are stirred, desires are aroused, and behaviour is mirrored. With knowledge of behavioural psychology, you have a secret weapon at your disposal. This makes your briefings sharper, the foundation for your choices stronger, your stories more convincing, your brand more attractive, and your campaigns more tempting.