In 2016, Truman developed the brand positioning for ManpowerGroup, and as a first result, there is now the content hub and campaign "17 million talents, 17 million stories."
At www.17miljoentalenten.nl, ManpowerGroup shares stories of diverse people about development and work. With this long-term initiative, ManpowerGroup offers inspiration and recognition for everyone in the Netherlands through optimistic stories and invites people to discover how they can contribute to our society with their own talents.
The website regularly features stories of many different people about development. In 2017, new stories will be published weekly. 'About how difficult it can be, the hard work, searching, falling and getting back up again. But also, about finding the balance between pursuing your passion and doing something that pays your bills,' said José Brenninkmeijer, Commercial and Operational Director of ManpowerGroup Netherlands.
The world of work portrayed
During the World Economic Forum last week, ManpowerGroup reiterated the importance of the theme "Responsible and Responsive Leadership". 'Companies must continually question whether they are agile enough to survive and compete in their market, and what talent they need for that,' said Brenninkmeijer. 'At the same time, staying up to date and adapting to the rapidly changing world of work is necessary and one of the greatest challenges in the field of work.' The website, a long-standing initiative because after all, you work and learn for a lifetime, literally gives that challenge a face.
Everyone has talent
'Everyone has talent and we are explicitly here for everyone who wants to make something of it. Whether you are a director of a multinational, a recent IT graduate, a process operator, an intern, or temporarily out of work. Everyone has something they are good at. We focus on preparing people for the job market and making sure they remain relevant.' According to Brenninkmeijer, talent means work to be done. To remain or become successful at work development and learning new skills are essential. 'Especially in times like these, where so much is changing in the world of work, new skills are required and new professions are emerging. Then it is important to be open to development and certainly not to shy away from it. And that is precisely what we want to convey with this initiative, and we want to support everyone in this.'