The Nutrition Center is introducing the Foodswap in a cross-media campaign. Truman developed communications, which will be rolled out on TV, radio, and the internet over the coming year.
Many Dutch people know they should eat healthier, but it can be a challenge. The solution: take small steps. Changing your eating habits is not easy. With a Foodswap, you take a small step within what you already eat or drink. It's easier to stick to a small swap, such as swapping white bread for whole-grain bread.
The campaign is divided into a touch and tell layer. In the touch layer, the television commercial takes the lead. The tell layer is rolled out on social media with videos that fit this medium.