Many people know they should eat healthier, but that can be a challenge. The solution: take small steps. You can't change your eating habits in 1-2-3. With a food swap (‘Eetwissel’), you take a small step within what you already eat or drink, which makes it easier to stick to. For example, you can swap your white bread for whole-grain bread. In a cross-media campaign, Truman tells the story of taking care of yourself and the environment by making food swaps. It's a behavioural-changing campaign with an emotional layer for motivation and a practical action perspective.
‘Wonderful how Truman always suprises me with a creative twist that still fits us well.’
