Telling stories is an ancient art and still an important part of our culture. It is a way to share experiences, evoke emotions, and stimulate our imagination.
A good storyteller is able to transport the listener to another world, a world in which they can identify with the characters and experience emotions that go beyond their own life.
In the modern world, the role of the storyteller has changed, a new player has appeared on the scene: ChatGPT. ChatGPT is a state-of-the-art chatbot developed by OpenAI. This chatbot can communicate with people and tell stories. But how credible is ChatGPT as a storyteller?
Telling stories is about creating an emotional connection with the listener. With the large amount of data that ChatGPT has been trained on and its ability to communicate in a human-like way, ChatGPT can do this. If the right prompt is entered, the result is, according to the chatbot itself, "an experience that feels like talking to a real storyteller." So, ChatGPT can tell credible stories. But how authentic are these stories?
True storytelling is about authenticity. This goes beyond making an emotional connection. Authenticity is about being true to yourself and being who you say you are to others. To tell an authentic story, it is therefore necessary that you know who you are and what you stand for. From that core, you write your story.
Although ChatGPT can produce credible and emotional stories, authenticity is a pitfall for this chatbot. An authentic story is impossible to write if you don't know what you stand for. The only way ChatGPT could write an authentic story, is if you tell it exactly what you stand for and what your most important values are.
One way to discover what your brand or organization stands for is by using the True Story Canvas®. The first step of this canvas is to write down your core story. By filling in the canvas in 13 steps, from your "why" to your brand values, from your target audience to your vision, you get a better overview of what your brand or organization stands for and why you do what you do. The result: all the ingredients for your brand positioning on one clear A4. The basis for an authentic brand story (and perhaps your prompt for ChatGPT).