True Storytelling is the first book that connects authenticity, content marketing, and storytelling. Curious about what others think of it? Read what Steven Van Belleghem, Rupert Parker Brady, Rijn Vogelaar, Aranka Staijen, and Klaus Lommatzsch have to say about our book:
'The world today demands brands that truly understand their purpose and act accordingly. True Storytelling shows you that consumers are eager to connect with brands that tell authentic, credible, and sincere stories.' – Steven Van Belleghem, bestselling author of "When Digital Becomes Human."
'Stop wasting money on meaningless advertising nonsense and dare to be honest. Show your true self instead. True storytelling provides marketers, entrepreneurs, and brand owners with tools to give brands (new) meaning.' – Rupert Parker Brady, marketing and retail expert, chairman of the Dutch Marketing Awards jury in 2014 and 2015, columnist for Marketing Tribune.
'Brands that consistently manage to tell a credible story are rare. True Storytelling offers a theoretical framework and a practical canvas to create an authentic story that captivates and resonates.' – Rijn Vogelaar, bestselling author of "The Superpromoter" and "The Enthusiasm Trilogy."
'Paul and Amber have created an inspiring and pragmatic book on True Storytelling. They demonstrate how credibility can and should play a bigger role in marketing and communication. The book is packed with examples, practical tips, how-tos, and useful existing and new theoretical frameworks. You'll learn how to build credible brand stories that consumers perceive as genuine and authentic. It's enjoyable to read and a valuable reference to revisit regularly!' – Aranka Staijen, partner/consultant at 3MO.
'The book offers a clear, pragmatic guide on how to do just that. It guides the reader through the fascinating world of content marketing and storytelling. Moreover, it provides a wealth of insights and tools to start working on your own content and brand story so that you can make significant strides. Read it. And apply it!' – Klaus Lommatzsch, founding partner at Duval Union (former CEO of Duval Guillaume).