When you're grocery shopping, it's easy to be tempted by all the delicious items on the shelves and the enticing advertisements you encounter along the way. Unfortunately, not all the products that catch your attention are equally good and healthy. Fortunately, the Netherlands Nutrition Center is here to assist you. Together, we've come up with a short reminder to help you fill your shopping basket with as many good choices as possible, using the Wheel of Five. These messages can be seen in Albert Heijn, Jumbo, and Plus supermarkets and align with our recently developed Foodquestions campaign. Because in the supermarket, the same rule applies: if you have questions about your nutrition, the Netherlands Nutrition Center is the first place to turn for honest answers. So, the Netherlands Nutrition Center gives you a nudge in the right direction, and you'll discover for yourself what the best eating choices are for you.