De bovenstaande heading kwamen we tegen op The Huffington Post. Natuurlijk geschreven in het Engels. Voor het gemak heb ik het even vertaald naar het Nederlands. Het artikel van Dr. Travis Bradberry opent met het verhaal dat interessante mensen een speciale aantrekkingskracht hebben. Ze vertellen ons ongelofelijke verhalen en leven uitzonderlijke levens. Iets wat tot de verbeelding spreekt en ons allen inspireert. In het artikel worden 8 gewoontes van interessante mensen gegeven. Het mooie is dat we ze volgens mij ook op merken kunnen leggen. In de kern draait het om authenticiteit. Iets wat alles te maken heeft met trouw zijn aan jezelf.
We came across this article on The Huffington Post. The article by Dr. Travis Bradberry opens with the story that interesting people have a special attraction. They tell us incredible stories and live extraordinary lives. Something that speaks to the imagination and inspires us all. The article lists 8 habits of interesting people. The beautiful thing is that we can also apply them. At its core, it's about authenticity. Something that has everything to do with being true to yourself.
Here they come. The things that make people interesting and magnetic to us:
- They are passionate
Interesting people don't just have interests; they have passions, and they devote themselves completely to them. - They try new things
Interesting people do what interests them. They know what they want, and they're brave enough to take the steps to get there. This often means trying new things--things at which they're often terrible at first. - They don’t hide their quirks
Interesting people often have unusual preferences that don't fit the norm. They're open and unabashed about who they are, which gives everyone a good look at these interesting tendencies. - They avoid the bandwagon
Nothing is more boring than following the bandwagon, and interesting people are intent on forging their own paths. There's often nothing wrong with what everyone else is doing; it's just that interesting people are innovators, who break conformity to pursue new, exciting, and yes, interesting ideas. - They check their ego’s at the door
An egomaniac is never interesting. Egomaniacs are always posturing, always worrying about how they'll come across. It's exhausting, and it's also dishonest. - They’re always learning
To interesting people, the world has infinite possibilities. This curiosity about the unknown leads to constant learning, fueled by an ever-burning desire to discover the unknown. - They share what they discover
The only thing interesting people enjoy as much as learning is sharing their discoveries with others. They don't share to expose all of the interesting things they've done; they share for other people to enjoy. - They don’t worry about what others think of them
Interesting people are true to themselves wherever they are, whoever they're with, and in whatever they're doing. Interesting people are authentic to a fault.
Can brands learn from this? If you would apply these habits, would you become more interesting as a brand? We think so. In any case, these habits contribute to increasing brand authenticity.
