Did you know that in the Netherlands, a quarter of our food is never eaten? All that food is grown, processed, transported, cooled, and warmed up. We put a lot of energy into it, energy that warms the earth. The more important it is to waste as little food as possible. To draw attention to this, Samen Tegen Voedselverspilling ('Together Against Food Waste') organizes the ‘No-food-waste-week’ every year. It was our job to develop a campaign to bring attention to the week.
‘By asking the right questions and with an efficient approach, they quickly hit the right creative cord. In addition to a professional approach and creative quality, they are also really nice people.’