The challenge of finding new employees is becoming harder, also for Ennatuurlijk. Truman developed an employer value proposition (EVP) to enhance the employer brand. The EVP "Ennatuurlijk: where your talent, bravery, and actions ensure that everyone in the Netherlands gets local and sustainable energy faster" was translated into various campaign components and layers. Children are at the center of this campaign. The question "What do you want to be when you grow up?" is directly related to the work you dream of as a kid. Additionally, children dare to dream and do. Children also know what is needed in the future. We must move towards a sustainable energy system. Heat networks play an important role in this. If you asked children where they would like to work when they grow up, Ennatuurlijk could easily be on their list.
'From surprising, well-founded concepts to high quality assets, Truman is our trusted partner for concept development and positioning.'