The story of a new name
A new name with a new identity
FNV Horecabond previously had three different brands: FNV Horeca, FNV Catering, and FNV Recreatie. In recent years, these sectors have increasingly overlapped. The distinction between what is considered hospitality and what is not has become blurred. For example, someone working at a restaurant in a recreational park could fall under the hospitality sector. Additionally, employees often work across different sectors while performing the same tasks.
Now, there is a desire to communicate under one unified brand. At Truman, we guided the transition to a new name, developed the brand positioning, created a new logo, and designed a matching visual identity and branding style.
Brand identity applications
All assets:
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positioning document on a single A4
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new logo
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photography style
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brand manual