As a newcomer to the flexible workforce market, Temper deserves a striking introduction to the Netherlands. A new player with a distinctive way of communicating. Temper is a digital bulletin board that connects demand and supply for self-employed workers in the hospitality and retail industries. This scale-up makes it possible to work as a freelancer in sectors where this is still rare. Together with Temper, we came up with the strategy of introducing a new category and charging it with positive emotion. ‘FreeFlex’ was born. We developed an inspiring campaign that focuses on the message "from now on, everyone can be their own boss."
‘Our tv commercial shows that they deliver work that stands out. These are not the usual ideas or an extension of what is currently trending. Truman's work has guts and that fits with Temper. In addition, the production value is of a high level.’
