Het verhaal over slim en succesvol zijn

2017 tot 2020

Truman ontwikkelde in samenwerking met het Cargo en Route & Business Development team de positionerende verhalen voor beide units. Ook creërden we de tagline voor Cargo binnen de nieuwe monolithische merkarchitectuur van Schiphol. Een belangrijke uitdaging was: ‘Hoe houd je potentiële en huidige klanten dicht bij je met een overtuigend en goed verhaal ondanks dat Schiphol momenteel niet mag groeien?’ Op het gebied van content marketing ondersteunden we bij het maken van een content marketingstrategie d.m.v. ons Content Strategie Canvas. De logische volgende stap was de ontwikkeling van een aantal creatieve content formats die hun content marketing naar het volgende level brengt.

Merkpositionering | Manifest | Tagline | Content strategie | Content formats

2017 tot 2020

Truman ontwikkelde in samenwerking met het Cargo en Route & Business Development team de positionerende verhalen voor beide units. Ook creërden we de tagline voor Cargo binnen de nieuwe monolithische merkarchitectuur van Schiphol. Een belangrijke uitdaging was: ‘Hoe houd je potentiële en huidige klanten dicht bij je met een overtuigend en goed verhaal ondanks dat Schiphol momenteel niet mag groeien?’ Op het gebied van content marketing ondersteunden we bij het maken van een content marketingstrategie d.m.v. ons Content Strategie Canvas. De logische volgende stap was de ontwikkeling van een aantal creatieve content formats die hun content marketing naar het volgende level brengt.

Merkpositionering | Manifest | Tagline | Content strategie | Content formats

MANIFEST SCHIPHOL CARGO

How can we do it smarter and more sustainable? We ask ourselves that question constantly. Repeatedly. Because asking it takes us further. Asking it ignites innovation. And fuels collaboration. It helps us reach our goal: Attaining the position of the world’s most sustainable cargo hub. Not only for today but also well into future. But when you aim to be the smartest, most qualitative and most sustainable cargo hub, you don’t just ask yourself that question. You ask others, too. Because air cargo isn’t a domain of one. It’s the domain of many. Only when every link thinks together, can steps become leaps. So that we can all move forward. That’s why we act as a connector. And jump-start collaborations. Why we share information and inspiration. And engage in regular dialogue with the government. It’s the reason we challenge each other within the cargo community to work on even smarter, greener and more efficient cargo processes. That’s how we create a strong and innovative cargo community. One that is beneficial to your success at Schiphol. Now and in the future.

Schiphol
Shaping the smartest and most sustainable cargo hub.

 

MANIFEST SCHIPHOL R&BD

The air connects us. Airplanes form invisible bridges between cities, countries and continents. Air travel brings together business, people and opportunities. It helps loved ones, separated by distance, to be together again, and brings travellers the adventure they seek. These connections begin on the ground. With our partners. With you. And for your passengers.

Together with you, we look towards the future. How we can become even more successful in connecting the Netherlands to the world. Based on solid information and facts. Whilst keeping an eye on your challenges.

Together we tackle the important questions: Where are the opportunities? What can be improved? Today. And tomorrow. So that we can develop sustainably.

We think, experiment and invest together with you. That’s what we do as an airport pioneer. That’s what we did when we created the world’s first aviation hub. And when we were the first to invent aviation marketing. That’s what we did from the very first moment, more than 100 years ago. And we continue to do this. And more. Each day. We don’t want to manage expectations, we want to exceed them. We need each other to bring out the best in us all. To be your preferred airport. This is how we aim to become the favourite partner of airlines. So that you can make your most successful connections together with Schiphol. Together we master the Dutch sky.

Schiphol
Master the Dutch sky with Amsterdam Airport.

MANIFEST SCHIPHOL CARGO

How can we do it smarter and more sustainable? We ask ourselves that question constantly. Repeatedly. Because asking it takes us further. Asking it ignites innovation. And fuels collaboration. It helps us reach our goal: Attaining the position of the world’s most sustainable cargo hub. Not only for today but also well into future. But when you aim to be the smartest, most qualitative and most sustainable cargo hub, you don’t just ask yourself that question. You ask others, too. Because air cargo isn’t a domain of one. It’s the domain of many. Only when every link thinks together, can steps become leaps. So that we can all move forward. That’s why we act as a connector. And jump-start collaborations. Why we share information and inspiration. And engage in regular dialogue with the government. It’s the reason we challenge each other within the cargo community to work on even smarter, greener and more efficient cargo processes. That’s how we create a strong and innovative cargo community. One that is beneficial to your success at Schiphol. Now and in the future.

Schiphol
Shaping the smartest and most sustainable cargo hub.

 

MANIFEST SCHIPHOL R&BD

The air connects us. Airplanes form invisible bridges between cities, countries and continents. Air travel brings together business, people and opportunities. It helps loved ones, separated by distance, to be together again, and brings travellers the adventure they seek. These connections begin on the ground. With our partners. With you. And for your passengers.

Together with you, we look towards the future. How we can become even more successful in connecting the Netherlands to the world. Based on solid information and facts. Whilst keeping an eye on your challenges.

Together we tackle the important questions: Where are the opportunities? What can be improved? Today. And tomorrow. So that we can develop sustainably.

We think, experiment and invest together with you. That’s what we do as an airport pioneer. That’s what we did when we created the world’s first aviation hub. And when we were the first to invent aviation marketing. That’s what we did from the very first moment, more than 100 years ago. And we continue to do this. And more. Each day. We don’t want to manage expectations, we want to exceed them. We need each other to bring out the best in us all. To be your preferred airport. This is how we aim to become the favourite partner of airlines. So that you can make your most successful connections together with Schiphol. Together we master the Dutch sky.

Schiphol
Master the Dutch sky with Amsterdam Airport.

‘TRUMAN IS NIET BANG OM TE CHALLENGEN EN WEET HIERDOOR IN KORTE TIJD NAAR BOVEN TE HALEN WAT NODIG IS OM EEN VERHAAL TE MAKEN WAT KLOPT EN WAT JE RAAKT. CREATIVITEIT IS WAARNEMEN, DENKEN ÉN DOEN. TRUMAN IS NIET ALLEEN VINDINGRIJK, MAAR COMBINEERT DIT MET ORIGINALITEIT EN DAADKRACHT.’

>> Pauline Smulders, Head of Marketing Schiphol Cargo, Route & Business Development

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Over Truman:

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